Never before has been the customers more obsessed with the interior design of office space, retail store, or restaurant. Even small businesses are investing in interior designers to make their spaces more Instagrammable, a term referring to the preference of social media users to post photos of your store or restaurant because it looks good in their feed. Even you might be guilty of taking a snap or two of Macy’s Herald Square’s window display during the holiday season.
The interiors of your office or store should be eye-catching because that will make customers want to check it out for themselves. They’ll want to take photos of it. They will post them on their social media. These customers are the best word-of-mouth recommendation your company can hope to have in this digital age. The features of your restaurant or store should be striking to your customers. The design should encourage them to return to it or invite their friends over for some Instagrammable snaps.
Branding
Your interior design should connect to your brand. Look into business signage that will showcase who you are as a company. Your design and branding should complement each other since they will raise awareness about who you are and what you do. Remember that when it comes to attracting customers to your physical store, it’s all about the experience. Heighten that experience with cool designs and interactive themes.
Nature-inspired Colors
Browns, greens, taupes, and grays seem to be the color that put people at ease. The combination of these earth-toned neutrals is pleasing to the eyes. Plenty of cafes and coffee shops use this palette because seeping coffee while surrounded by nature is something that many people enjoy.
Geometric Patterns
People expected geometric patterns to bid the design industry adieu in 2013, but they are making a comeback. Small-scale designs are being used in hotels, apartments, hospitals, cafes, retails stores, and many other establishments. The bold colors make for a stunning look. People love pairing these designs with a neutral combination of clothes and accessories. These designs will make your store pop.
Mediterranean
There is something about the mix-and-match patterns of Mediterranean-inspired tiles that catch the eye of your customers. You see this all the time in Greek restaurants. Mosaic tiles are versatile and flexible. You can put them on walls or the floor. They can be a backsplash in the open-kitchen area. Customers love taking photos with them because it feels like they’re transported to a Greek island.
Industrial Design
Grocery stores are designed like a warehouse. This works for customers because it is functional. As long as the aisles are clean and organized, customers love shopping in places that prioritize function over design. While you may not exactly be Instagrammable, the purpose of your interior design would be to attract customers who simply want to grab the items they need and go. This grab-and-go concept is cheap, practical, and efficient.
Eco-friendly Themes
Companies are receiving increased pressure from societies to promote environmental advocacies through their eco-friendly commercial designs. This should already be integrated into your interiors. You can use a vertical garden to attract more customers. Stay away from fake and plastic plants because they look tacky.
You can also use glass for your walls and floors because these are 100% recyclable. They will be a staple in future eco-build. They are also energy-efficient because they can encourage the flow of air inside the buildings. Not only is glass environmentally friendly, but it also looks modern and trendy.
Shabby Chic
Using shades of pastel pinks, golds, and whites, you can create a shabby chic-themed restaurant or store. You may think you are isolating your market by targeting only women with a pink-themed restaurant, but men are okay with the idea of bringing their dates here, too. Make sure to look into what they call millennial pink because this is apparently the prettiest shade of pink for Instagram.
Vintage
Everybody loves vintage styles these days. That apparently comes from society being too modern and connected today. It’s time to think about what styles were so popular back in the day. Millennials are not the only generation who you can target with a vintage-looking café or store. Generation Z loves the chic and nostalgic style of this design, too.
Put extra effort into your business’ interior design. It will attract not only your target audience but expand its reach to other markets, too. It will keep your brand in their minds, helping your organization grow amid the rapid and increasing competition in the industry.
